Friday, April 1, 2011

Recruiting Bonuses

Ben and I have been actively recruiting since August of 2010. To date we've successfully brought in four drivers, with many more waiting on the sidelines to come on board. We received quite a treat last time we were home: the recruiter we work with (she does the heavy lifting, with checking out all the info on their applications) emailed us to let us know she had scheduled another team for orientation! I didn't recognize either of the names, so I assumed our strategy of leaving behind our can't-miss-em-neon-green business cards in truck mirrors at truck stops started to do the trick!

Well, I came to find out I was wrong--but that was okay, because we still got another team on board! The reason I didn't recognize the name was because the trucker I made contact with goes by a nickname--his legal name was on the application. He was a driver we met in late November who never returned our follow-up phone calls....but held on to our information, found a co-driver he wanted to stick with, and here we are!

I will say, with this recruiting endeavor, that while we are still active in pursuing CRST trucks at truckstops or places of shipping freight, we have certainly toned it down a little bit. Ben got burned out from the manhunt for a while as it seemed we were putting so much work into it and nothing was happening back for us. We've had success, yes, but no matter how good you advertise the deal, if the people you're advertising to aren't ready or willing to make the step/take the risk, you're spinning your wheels with effort and no return. So, we've backed down on our phone calls but still keep enough contact--especially with the folks who are just waiting for their contracts to expire with CRST so they can make the big move.

By our calculations, those teams that have expressed deep interest in making the switch--and whose contracts expire in the next two months--should total nine teams. Nine teams x $1000 per driver = $18,000. Not bad, when we just have to do a little leg-work, pay for printing costs of applications and business cards, and make follow-up calls every now and then, eh?

Presently we're in Lebec, California, "on top of the Grapevine". After we go for a hike on this gorgeous, breezy, clear and warm day, we'll be picking up a load in the early morning. After delivering tomorrow night, we're then on our way home for some R&R!

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