Sunday, December 12, 2010

Perfecting the Pitch

After three months and about 60 contacts, we finally succeeded in driver recruiting! Our first convert to the company, Bobby, was seated in his truck over the weekend. Our bonus for bringing him in should be showing up on our paycheck this Friday!

Every day we get in touch with at least one person or one team from our old company. We've worked on our “script” of delivering the pitch and I think we've really caught a rhythm. Our total contacts to date are around 80, and we keep in touch with many on a regular basis, to continue answering any questions they may have and to encourage them to make the switch. We benefit, obviously, with the bonus if they come on board, but our aim is also to benefit them by providing them the opportunity to work for a better company. We believe in what we are selling!

In preparation for “life after trucking”, we've invested significantly in business literature. One such book is “The One Minute Salesperson” by Spencer Johnson. It is confirming our present pitch tactic and giving us other great ideas for “making the sale”. If you have any suggestions or tips that have worked for you, let us know!

Many of our contacts are planning to join the company after the first of the year, so as to keep their hometime's scheduled as are with their present company (who doesn't want to be home for Christmas?). That means that in January and February we should be seeing great returns on our recruiting investment!

Our Lady of Guadalupe, pray for us!

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